Kurt Bullock
Ecommerce ads, creative, and the systems behind them.

Why media buyers plateau on Meta even when ROAS looks stable: CPMR, rolling reach, overlap, and the automated report Kurt built with the Foxwell Founders community.

Kurt Bullock breaks down Meta's AI-driven Andromeda ad system, embeddings/vectors, and why Advantage+ campaigns are now the default.

Kurt Bullock returns for the annual BFCM Facebook ads deep dive: a three-stage funnel strategy for the holiday season.

Kurt Bullock joins to explain how Apple's App Tracking Transparency prompt changes Facebook ad tracking and what Shopify merchants need to do about it.

Kurt Bullock outlines a BFCM Facebook ads strategy, Campaign Budget Optimization guidance, and a postmortem of the prior year.

Kurt Bullock (credited co-author on the feed) covers a three-stage Facebook ads funnel for Black Friday, budgeting, and Dynamic Ads for Broad Audiences.

Kurt Bullock shares his Klaviyo email marketing blueprint: split-testing, segmentation, and must-have automation workflows.

Kurt Bullock walks through the Facebook ads blueprint driving 10x ROAS for his clients, including Broad Match Dynamic Product Ads and CBO strategy.

Kurt Bullock, then Ethercycle's exclusive Facebook ads partner for nearly three years, covers BFCM ad budgeting, placements, and lookalike audiences.

Kurt Bullock's first appearance on the show: Facebook Custom Audiences and how to build a funnel that segments customers by relationship to the brand.

Facebook ad copy, creative, and testing: using the Before & After grid to generate hooks, proving new ads on warm audiences first, and reading frequency and first-time impression ratio to know when to rotate creative.

How to build a Facebook ad funnel that brings ideal clients to you: using content to raise awareness, moving prospects through a sequence, and making Facebook's algorithm work in your favor.