https://www.ecommerceinfluence.com/black-friday-cyber-monday-recap/
https://unofficialshopifypodcast.com/episodes/2021-q4-fb-ads-fbC8TT40
https://www.unofficialshopifypodcast.com/episodes/234a18f9
https://unofficialshopifypodcast.com/episodes/your-2019-black-friday-facebook-ads-strategy-Lg_wY8Cg